Project 02 · YC-backed AI startup

Argil

Creator-Led Distribution

Views in a single week

3M

Backed AI startup

YC

At Argil, a YC-backed AI startup, I worked directly with creators to ideate, research trends and audiences, develop content angles, script, edit, and refine videos based on performance. I also coached creators on repeatable formats designed to perform.

The result that tells the story best: 3 million views in a single week from a format I developed.